Video Advertisements

Your Task
You and your partner are going to create a 45 second - 1 minute commercial that addresses and solves a specific Environmental or Social Justice Concern. **The concern must be a REAL concern.**


What makes a good commercial?

Answer· 

Human interest -commercials need to spark the audiences interest.· Show off - What makes your product unique? Tell the audience!·...- First of all, one good quality of a good commercial is human interest. To spark human interest it is a good idea to relate to the target of your commercial. For example, a person might be obsessed with eating out. A commercial will display food that looks delicious to make the person want to go to the restaurant. The commercial should apply to their feelings make them feel good about themselves or sympathetic.- Next, another favorable aspect of a commercial is to show off your product or service. You want your audience to know what makes your good or service unique. The audience should be informed about what the product does and how it is useful. The products picture or description should be the best quality possible. It is a good idea to exaggerate in how well the product performs in meeting needs or wants.

Provided by http://wiki.answers.com/Q/What_makes_a_good_commercial#

Where to Begin?
Follow the sections below to help you create your advertisement.

What's Your Idea

Fill in the following information so you will can start planning your commercial:

- What is the environmental or social justice concern that you are looking to help solve?
*This concern must be a real concern.*
- How are you going to solve this problem?
- Why is this important to solve?
- What company makes the product (make this up)?
- What is your slogan? This should be the last thing in your advertisement.
*example: Subway = Eat Fresh

http://acomp.stanford.edu/tutorials/storyboarding

Your StoryBoard
Your storyboard is an outline of all the scenes that you are taping.  You should use a variety of camera angles.  Different camera angles are used for different things: example - Close Up's are used to show expression and a long shot show location and action.

Here is a useful website. It explains the different types of shots.

You should storyboard your video before you start taping.  It will allow you and your partner to know what your are taping, who needs to bring what, and all that needs to be done to finish this film.

Here is a useful link.  It will show you about storyboarding.

You can get a blank storyboard from Mr. Bonnici.

Preproduction
Before you start filming you need to make sure that you have done the following:
1. PRACTICED!
2. Brought in all costumes and have all your props ready to go
3. If you are planning on filming in a certain room - gym, empty classroom, etc. - you must have permission to be in those rooms from the teacher.

Filming
It is now time to film. Your hall pass out of the classroom will be your storyboard and Mr. Bonnici's signature on it.  This means that you have gone through it with him and you are ready to go.

**you are only making a 45 second - 1 minute long film, you do not need to be filming for more than 20 minutes.  Make sure you are ready to film when you leave the room.**

Strategies for good taping:
1. Speak clearly and loud enough to be heard on the camera.  Watch your clips to make sure you are doing this before you move onto  the next shot.
2. Film your scene twice . . .just to be sure you get it right.
3. Don't have your back to the camera while you are talking.  It wont hear you.
4. Have fun!!
5. Follow your storyboard.

Editing
Load your video into iMovie and make your advertisement.
Do not end your advertisement with "The End!"
When you are done we will be loading your video onto YouTube.
Make sure you do not use any copyright music.


Reflection
Once you are done you will reflect on your learning by leaving a comment on this blog.
**More information to come.**